Developing crisis management guidelines for the travel and tourism industry

2017 is designated by the United Nations as International Year of Sustainable Tourism Development. In real terms the global tourism industry generates over $7.6 trillion (USD) annually of revenue. MICE related tourism (Meetings, Incentive Groups, Conferences and Events) generates over $700 billion, and is a major industry to be impacted adversely when disaster strikes. This case study demonstrates how Crisis Management Planning promotion creates increased initiative and resilience.