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Increasingly, companies are realising how important disaster recovery can be for their survival, and are finding ways to keep their staff and assets safer from threats.
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Stock-piling critical materials, backing up computer data, identifying alternative suppliers and re-locating activities are among the measures businesses can take to prepare and build resilience to disasters, experts say.
And as climate change brings more extreme weather around the globe, there is growing demand from the private sector for backup services in case a disaster strikes.
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But many businesses - and governments - are still too used to under-spending on prevention, taking a short-term approach that ultimately costs them more, experts say.