By Maggie Kohn
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That’s the impetus behind the Good360 Disaster Recovery Council. Established in 2016, the Council seeks to inspire better communication between NGOs and companies, so they can collectively respond when disasters strike. Members include the UPS Foundation, United Airlines, Ecolab, CVS Health, Wrangler, Amazon, TD Bank and the U.S. Chamber of Commerce Foundation.
One of the Council’s first steps was to establish the Resilient Response campaign in conjunction with the agencies Global Citizen and All Hands & Hearts–Smart Response. The campaign centers on a six-point pledge that commits companies to provide disaster assistance that addresses long-term needs, as well as resilience, disaster preparedness and mitigation. Since last year, 33 companies have taken the pledge.
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Earlier this year, soft drink giant Coca-Cola formed the Disaster Action Alliance in its home city of Atlanta. The coalition brings together local companies to integrate long-term resilience into their disaster recovery and engagement plans. In addition to Coke, participants include the UPS Foundation, the Home Depot Foundation, the American Red Cross and WarnerMedia.
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Finally, Airbnb—one of the first companies to sign on to Resilient Response pledge—is increasing calls for its vacation rental hosts to open up their homes for free to provide shelter for stranded residents, travelers and support workers, who often stay on the scene for months after a disaster is over.
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