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Observer Media, which owns The National Observer, believes knowledge is an asset and that the public depends on journalists to bring them accurate, timely information. This information provides people with the wherewithal to make important decisions and to engage with society's challenges.
Observer Media believes in the power of investigative reporting to improve people's lives, and believes that original reporting and analysis on the subjects the company cares most about push the conversation forward. The company is adamant about asking hard questions, checking facts, revealing and correcting mistakes when it makes them, and listening to feedback from its audience.
Observer Media aspires to make its publication gender balanced, to give women an equal voice as sources and as subjects of stories, and to have sources, subjects and images reflect Canada's diversity.
The company is also founded on the belief that public feedback is not a one-way street -- that is, simply publishing readers' comments and letters. Observer is committed to engaging with readers and taking action based on their suggestions, complaints and other feedback. Readers may help the company develop an individual story or line of coverage, answer questions that a story may raise, identify related or under-covered issues, and teach the company about new and diverse sources, experts and perspectives.
In line with this, Observer Media is committed to providing greater transparency about its journalism and offering regular points of contact and interaction. It believes that news organizations have a responsibility to engage with the public on the values, issues and ideas of the day, and that the company has much to gain in return.
The Sendai Framework Voluntary Commitments (SFVC) online platform allows stakeholders to inform the public about their work on DRR. The SFVC online platform is a useful toolto know who is doing what and where for the implementation of the Sendai Framework, which could foster potential collaboration among stakeholders. All stakeholders (private sector, civil society organizations, academia, media, local governments, etc.) working on DRR can submit their commitments and report on their progress and deliverables.