Advancing infodemic management in risk communication and community engagement in the WHO European Region: implementation guidance

This guidance is based on the latest evidence and practical experience with information management (IM) in the WHO European Region and is designed to provide stakeholders with operational support for IM preparedness, readiness and response in public health emergencies. The intended readership is mainly response authorities, stakeholders and partners in countries in the Region in both the coordination and operations, including in communities.

The theoretical framework of the document contextualizes core concepts for the WHO European Region, including rumours, mis- and disinformation, information voids, big data's "three Vs"; describes the information ecosystem and its three components (information, risk and response); and provides guidance on measuring infodemic response. The conclusion of the document briefly summarizes the importance of IM and adds areas for further contributions and development of this work.