Business and disaster preparedness: helping communities prepare for effective response
This publication provides an overview of the risks and vulnerabilities faced by communities in disaster-prone areas of the Asia-Pacific region. It highlights the need for private sector engagement in disaster preparedness at the community level, and outlines opportunities for strategic engagement that help support business objectives. Case studies emphasise these opportunities.
Working alongside local communities and in partnership with civil society and governments businesses can take a more proactive approach to disaster preparedness, ensuring that response and recovery is more efficient and effective. An investment of resources and time into such efforts will be rewarded through positive reputational – and ultimately operational – impacts.
The publication concludes with recommendations for strategic business engagement to help businesses look beyond well-meaning donations to effective contributions that meet actual community needs.
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