Developing a crisis communication scorecard
This book is about how communication can support public authorities in their efforts at crisis management. It does not address reputation crises in particular but rather emergencies and disasters. It aims at helping public authorities to better fulfil their role in protecting and empowering citizens in the event of a crisis. The authors view crisis communication as a co-production by relief organisations and citizens. It calls for an active dialogue and awareness of information needs.
The five sections of the book show the theoretical framework, based on a study of the literature, and the empirical findings, culminating in the development of an audit instrument that helps public authorities to be better prepared for communication in crisis situations. The instrument with its user guide and two practical guides are provided in four appendices.