Who depends on you? Are you prepared for a disaster? Campaign analysis
This document reports on surveys conducted to determine the effectiveness of a public information campaign created to encourage household emergency preparedness in Snohomish County, WA, USA. It assesses residents' household preparedness and familiarity with the campaign, as well as strategies for effective dissemination of emergency preparedness information, and determines if the campaign outreach had an impact on preparedness or campaign familiarity. The goal of the study is to provide an assessment that will help expand the campaign's message outreach program.
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