Why people adopt climate change adaptation and disaster risk reduction behaviors: Integrated Model of Risk Communication and results from hurricanes, floods, and wildfires

With climate change, weather and climate disaster risks are increasing. At-risk individuals can take climate adaptation and disaster risk reduction behaviors to mitigate and prepare for disaster risks, reduce costs from damage, and save their lives. However, previous fragmented studies have not provided an integrated model to directly compare the factors and identify factors that are most influential in at-risk community members’ behaviors. This paper presents the Integrated Model of Risk Communication by consolidating major theories. This study uses structural equation modeling of quantitative surveys to simultaneously test the impacts of 15 factors on 15 adaptation behaviors for the two most common federally declared disasters (wildfires and hurricanes with floods) in three disaster-prone U.S. states (California, Florida, and Texas) (N = 3,468).

This study examines 15 behaviors including preparedness, nonstructural mitigation, structural mitigation, insurance purchase, and adaptation policy support. Social norms perceptions, self-efficacy, response efficacy, and resource constraints strongly affect behaviors. Response efficacy strongly affects policy support. Risk perception, knowledge, and climate change perception—commonly argued to be key drivers—are insignificant or weak. The models explain 55%–86% of the variance in adaptation behaviors. Results suggest that the focus of adaptation efforts may need to shift from risk perception and climate change perception to efficacy and social norms.