Principles for effective communication and public engagement on climate change - A handbook for IPCC authors

This handbook sets out six principles for effective communication and public engagement on climate change, tailored specifically for IPCC authors. It captures key research findings from the social science literature and relates them to practical examples and situations a communicator might face.

The guiding principles are:

1. Be a confident communicator
2. Talk about the real world, not abstract ideas
3. Connect with what matters to your audience
4. Tell a human story
5. Lead with what you know
6. Use the most effective visual communication