Evaluation of flood risk communication materials - practice brief five (April 2020)

This brief provides a summary of two research activities: an online scan of recent flood risk communication campaigns, and analysis of questions relating to flood risk messaging and the perceived effectiveness of communications, from a national representative survey of the Australian public. Despite quite a number of public campaigns in recent years, this study found there was generally fairly poor levels of awareness of campaigns and recall of messages.

The Research into practice brief series provides concise summaries of research findings for end-users and practitioners.