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Caribbean artists, sports stars, TikTok influencers join forces for hurricane season

Source(s): Jamaica Observer, the
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TikTok Influencers, top West Indian cricketers and music stars are joining arms as the new “disaster fighters”, a team of influential figures, to disseminate informational messages on fighting the impact of hurricanes, volcanic eruptions, COVID-19 and other hazards.

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A TikTok Challenge #MakeAPlan will also be launched to inspire and encourage the general population in order to raise awareness about hurricane preparedness through creating and sharing creative videos, singing the famous Jahmar Hamilton phrase: “Make A Plan,” in a 10-second segment of the disaster fighters' song.

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The initiative is supported by the World Bank, TikTok, the European Union's Caribbean Regional Resilience Building Facility, the Canada Caribbean Resilience Facility, the Global Facility for Disaster Reduction and Recovery and Binance Charity.

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Hazards Cyclone, Hurricane and Typhoon Epidemic and Pandemic Volcano
Themes Advocacy and media Disaster risk management Small Island Developing States (SIDS)
Country and region Jamaica

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