Universal App Program: Marketing Consultant
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The goal of this consultancy is to assist Red Cross and Red Crescent national societies in developing first aid and multi-hazard preparedness mobile applications. These applications will be used to provide lifesaving information in the form of apps on iOS and Android devices.
In this function the consultant will be asked to produce reference material and guidance tools based on best practices that will encourage national societies to promote a successful launch of their app. The consultant will work with the UAP team at the GDPC as a marketing advisor and social engagement specialist. In close coordination with the GDPC, the consultant will develop easy to use marketing tools for use in planning for future app launches and in promotional marketing where the app is live. The consultant will capture, document and share lessons learned from the program in order to identify, understand and replicate successful app launches and promotion campaigns.
Please note that this is a 6 week consultancy position.