Public Awareness and Public Education (PAPE) key messages

Introduction
The International Federation of the Red Cross and Red Crescent Societies (IFRC) and Save the Children have developed Public Awareness and Public Education (PAPE) messages to help communities improve their knowledge of disaster risks and put in place measures to stay safe.
In a changing climate, with increased risks of extreme weather and disasters, the public will need to have an even greater awareness of the risks they face and what they can do to be prepared.
These concise and practical messages, are designed to be tailored to the specific hazards, vulnerabilities, and capacities of local communities. They can be adapted to include local languages, specific coping mechanisms, and Indigenous practices. The messages draw upon the IFRC and Save the Children’s long history of helping communities build their resilience, are a tool to help communities do just that.
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