GAR 2015 Main Report

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The Global Assessment Report (GAR) brand iconography is based on an image of a person holding an inverted umbrella. The inverted “A” in the GAR 2015 logo is a resonance of this motif.

The person holding an inverted umbrella is about seeing something from a new perspective, a call for creative responsiveness to change. A simple, ubiquitous tool, proposed in a new way... the grandest breakthroughs often come from such humble beginnings.

The image represents acting to overturn a legacy of apathy and ignorance. It points to a way beyond conducting business as usual. GAR 2015 provides clear and actionable information about the risks and rewards of disaster risk reduction, as well as a wealth of information about how we unwittingly generate, and exacerbate, risks.

The icon also represents the key message of GAR 2015: “Making Development Sustainable”. This is nowhere more evident than in the power that each of us has to work together to make our societies more resilient, to reduce disaster risks and enable responsible the use of resources. Raindrops, one at a time, may seem insignificant, but given a platform to become pooled resources, they can quickly become a powerful force for good.

Thus, the inverted umbrella is an icon of positive empowerment, advocating disaster risk management as an opportunity rather than a cost, and as something which makes human and planetary well-being possible.

	xii The Global Assessment Report (GAR) brand iconography is based on an image of a person holding an inverted umbrella. The inverted “A” in the GAR 2015 logo is a resonance of this motif. The person holding an inverted umbrella is about seeing something from a new perspective, a call for creative responsiveness to change. A simple, ubiquitous tool, proposed in a new way... the grandest breakthroughs often come from such humble beginnings. The image represents acting to overturn a legacy of apathy and ignorance. It points to a way beyond conducting business as usual. GAR 2015 provides clear and actionable information about the risks and rewards of disaster risk reduction, as well as a wealth of information about how we unwittingly generate, and exacerbate, risks. The icon also represents the key message of GAR 2015: “Making Development Sustainable”. This is nowhere more evident than in the power that each of us has to work together to make our societies more resilient, to reduce disaster risks and enable responsible the use of resources. Raindrops, one at a time, may seem insignificant, but given a platform to become pooled resources, they can quickly become a powerful force for good. Thus, the inverted umbrella is an icon of positive empowerment, advocating disaster risk management as an opportunity rather than a cost, and as something which makes human and planetary well-being possible.	Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 ->Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 30 Page 40 Page 50 Page 60 Page 70 Page 80 Page 90 Page 100 Page 110 Page 120 Page 130 Page 140 Page 150 Page 160 Page 170 Page 180 Page 190 Page 200 Page 210 Page 220 Page 230 Page 240 Page 250 Page 260 Page 270 Page 280 Page 290 Page 300 Page 310